Online Marketing Tools can be some of the most complicated software if you don’t know how to use them. Whether it’s paid or not, you must take your time to find out which ones are the best to use for your business. In the digital marketing world, local Denver business owners need every advantage they can get. To accomplish your goals, you’ll need a great strategy as well as the best marketing tools.
Here are some of the best tools out there:
1. SLACK
This is hands-down one of the best digital marketing tools out there. You can use both the app and website versions for free. What’s good about this app is that you can create a team or “workspace” to add your team members and easily communicate with them. So, communicating with your teammates is easier than ever. Slack is also one of the most popular teams collaborating platforms.
Digital Marketers love this app not just for its accessible message search features, but also for its simple data sharing. Most importantly, it can integrate with other developer tools, such as project management, productivity, and sales tools, so you can stay on top of your digital marketing Denver campaigns. You can also get your teammates notified of new tasks you assigned to them or whatever updates you have with projects.
2. AHREFS
SEO is huge these days. To track rankings, build backlinks, and understand the search intent of keywords Ahrefs is a great piece of software. It will help you build organic and relevant backlinks from authority sites and understand the search intent of some of the keywords you want to rank for.
You can also find relevant content for your niche, check how powerful your competitor’s website is, find the best keyword ideas, and more. This is why it’s a must-have for digital marketing companies. It is not cheap, but that is because it is very valuable.
3. HOOTSUITE
I’m sure you’re going to love this app if you’re looking for an application to maintain your social media presence. No doubt it is one of the best. We all know that social media can be a huge time-sink, whether you’re using it for leisure or business purposes. Luckily, we have this tool to help us cut down the time inefficiency. If you’re a digital marketer or a business owner, you’ll have to remain competitive in the marketplace, and Hootsuite is the perfect tool for that.
Hootsuite (https://www.hootsuite.com/) acts as a central management platform that enables you to schedule posts so they are ready in advance for upcoming days, weeks, and months. You can check out the advanced report tools that show you which of your social media campaigns are effective and working. You can also manage responses, comments, shares, and all that good stuff.
To level up your marketing strategy, this tool is definitely not one to miss.
4. MAILCHIMP
We all know how famous Mailchimp is. Based on a recent survey, it is said that 8 out of 10 marketers use this tool. With your excellent email strategy, content, and of course, this tool, you’ll see vast improvement in your business. It is much easier to do email marketing with the use of this app. Take note that you can use the app for FREE for those who don’t send 12 thousand emails per month and have less than 2,000 email subscribers. Then you can move to the paid plan once you see great results with your email marketing and gain more subscribers.
One feature that I personally love is the “Self-service support options,” as it ensures that you can quickly find answers to all of your questions.
5. TRELLO
You may have heard of this software as it is always compared with Asana. This tool will help you stay on the same page with your team you’re managing or when you’re working on a specific project. It allows you to share what project you’re working on, and every part of your online marketing strategy is shareable with everyone.
You can even invite your whole team and work together at the same time without any delays. This makes it a premier marketing tool that allow you to collaborate with others. Trello is not the only digital marketing tool of its kind, but it’s undoubtedly hard to beat.
6. GOOGLE ANALYTICS
Google has tons of free tools that you can use to optimize your business, but Google analytics remains at the top list. Digital marketers simply love this tool for its easy interface. A minute is all you need to put the html in on your site, so that you have the power to track actions by every visitor. Many people consider this tool as a basic one. However, it is a powerful tool for those well versed in how to use it.
It is great to have the ability to see which parts of your social media marketing campaign are driving tons of traffic to your website, then using that data to plan your next strategy to capture the same result, or improve upon it.
Or, maybe you’ll find that a good set of keywords are boosting your site’s traffic. Again, you can focus on these search phrases and make use of it in your future content as you go along with business as usual.
7. DROPBOX
Storing your folders, downloading, and sharing files has never been easier with Dropbox. It is one of the safest platforms you can use for sharing, storing, and downloading files to other teammates. This cloud-based document sharing prevents you from having your files stolen, or misplaced, and prevents them from getting hacked.