How To Keep Your SEO Knowledge Updated

Most industries have readily available publications, help forums, courses, and dedicated websites that reveal the latest findings and standards. For those seeking specialized knowledge, there are scholarly works available as well from a number of sources. Search engine optimization or SEO is a bit different, requiring a unique set of skills and understanding.

In order for SEO tactics to remain viable, it is crucial to stay up-to-date with current trends and accepted methods of implementation. Unlike other fields of study that take years to develop new ideas, SEO moves quickly and evolves at regular intervals. This quick evolution is due in part to the fact that SEO is still a fairly fresh concept.

How can you ensure you remain updated when it comes to current SEO trends? The following resources can help start your research and allow you to build on your own personal knowledge.

Check Out YouTube

When it comes to finding unique content or learning about the latest fads, YouTube is an indispensable source. It allows you to learn about a myriad of topics in just a short afternoon. Thanks to the breadth of the visual content, there are many channels that specifically keep viewers up-to-date on SEO tactics. When searching for the content you haven’t seen before, consider using longer or more elaborate search terms.

Sign Up For Moz.Com

Moz.com offers a wealth of new information through its ever-evolving blog. They offer a great deal of knowledge pertaining to digital marketing, and the company makes it a point to update their database daily and weekly with breaking news. They also have an archive with many older posts that may still hold some relevance.

Search On Google

Though Google owns YouTube, we feel that the company deserves yet another special place on the list. As a search engine, Google can help you discover uncharted territories, new tactics, never-before-seen ideas, or anything that can up your game. Of course, as with all things posted online, make sure to judge the information rationally and really weigh it in your mind.

Network With Others

SEO is a field where it doubly pays off to network and connects with others that work in the field. Google is a great place to start searching for information, but sometimes, it really pays off to build a connection with another human being. Find other people that are just as passionate about SEO as you and share ideas with each other. You may even consider someone as a mentor to help you learn more about the industry on the whole. Apart from learning about new trends, building connections in this industry truly helps as it ensures that you will have access to more and better-paying clients.

How Are Digital Marketing And Traditional Marketing Different?

Marketing changes at regular intervals, and it is often a struggle to keep up with the latest trends. Not only are the strategies complex, but knowing which tools are still relevant is challenging for many. However, it is even more important to understand the differences between digital and traditional marketing methods.

Digital Marketing Versus Traditional Marketing

Traditional forms of marketing are often what we would nowadays see as old-fashioned and physical. These methods entail the use of media such as billboards, television, flyers, brochures, business cards, and even newspaper ads.

On the other hand, digital marketing takes place wholly online and nothing physical is ever distributed. Usually, promotions, sales, and ads take place through means such as email and social media. As the information is spread using the computer, it earned its name of digital marketing. However, digital marketing is an umbrella term that encompasses a number of other fields such as content marketing, search engine optimization, and paid search.

How Success Is Measured

Before you can measure the actual success of your marketing efforts, it’s also important to get a clear idea of the costs involved. As a rule of thumb, traditional marketing will always have a higher expense as it uses physical means to distribute advertising. This may include postage costs, cost of ink and paper, storage costs or even billboards.

Most marketing strategies are purely digital nowadays because it has such few upfront costs. In fact, digital marketing tactics can yield desirable results with even a limited budget.  In fact, the projected growth of email accounts is 3 percent yearly until 2021! 

Social media is a great way to grow your brand, but email marketing still remains the heart of every solid digital marketing campaign. To beat your competitors, you just need enticing content and a long list of email addresses you can send your marketing efforts to.

It’s fairly easy to compare how successful your digital marketing efforts versus traditional marketing efforts are. You just have to see the number of conversions through each channel that actually resulted in sales. That kind of comparison can help you gain a much better understanding of which tactics make the most sense for your business. If you find, for example, that your physical flyers are yielding better results than your email marketing campaign, you will want to invest extra time and funds to grow your digital marketing efforts.

Does Knowing The Differences Really Matter?

As a business owner, it is your job to ensure that your company succeeds, and by understanding the different marketing methods available, you can make better choices for your business. When it comes to brand management, both traditional and digital marketing methods are equally important.

It is, however, crucial to place your focus on digital marketing. Not only is the online landscape ever-evolving, but your competitors are also probably many steps ahead of you in their own campaigns. To ensure the longevity of your company and its projected growth, have a clear idea of how to make use of social media and email marketing for your business.

Never rely on just one method of marketing for your business. In fact, traditional marketing methods are slowly phasing out, which is why digital marketing is more important than ever before.

The real takeaway here is this: never rely on a single platform or form of marketing to work for you. Consider which tactics yield the best results and implement those in your next campaign. It may feel like a balancing act when you have to find the middle ground, but when you do, it can boost your business exponentially.

What’s The Next Step?

By the end of this article, chances are you have a bit better understanding of the two most common marketing methods (https://www.simplilearn.com/traditional-marketing-vs-digital-marketing-article). Both can help your business, and by staying up-to-date with the latest news, you can expand your knowledge.

Best Internet Marketing Tools For Denver Small Businesses

Online Marketing Tools can be some of the most complicated software if you don’t know how to use them. Whether it’s paid or not, you must take your time to find out which ones are the best to use for your business. In the digital marketing world, local Denver business owners need every advantage they can get. To accomplish your goals, you’ll need a great strategy as well as the best marketing tools.

Here are some of the best tools out there:

1. SLACK

This is hands-down one of the best digital marketing tools out there. You can use both the app and website versions for free. What’s good about this app is that you can create a team or “workspace” to add your team members and easily communicate with them. So, communicating with your teammates is easier than ever. Slack is also one of the most popular teams collaborating platforms.

Digital Marketers love this app not just for its accessible message search features, but also for its simple data sharing. Most importantly, it can integrate with other developer tools, such as project management, productivity, and sales tools, so you can stay on top of your digital marketing Denver campaigns. You can also get your teammates notified of new tasks you assigned to them or whatever updates you have with projects.

2. AHREFS

SEO is huge these days. To track rankings, build backlinks, and understand the search intent of keywords Ahrefs is a great piece of software. It will help you build organic and relevant backlinks from authority sites and understand the search intent of some of the keywords you want to rank for.

You can also find relevant content for your niche, check how powerful your competitor’s website is, find the best keyword ideas, and more. This is why it’s a must-have for digital marketing companies. It is not cheap, but that is because it is very valuable.

3. HOOTSUITE

I’m sure you’re going to love this app if you’re looking for an application to maintain your social media presence. No doubt it is one of the best. We all know that social media can be a huge time-sink, whether you’re using it for leisure or business purposes. Luckily, we have this tool to help us cut down the time inefficiency. If you’re a digital marketer or a business owner, you’ll have to remain competitive in the marketplace, and Hootsuite is the perfect tool for that.

Hootsuite (https://www.hootsuite.com/) acts as a central management platform that enables you to schedule posts so they are ready in advance for upcoming days, weeks, and months. You can check out the advanced report tools that show you which of your social media campaigns are effective and working. You can also manage responses, comments, shares, and all that good stuff.

To level up your marketing strategy, this tool is definitely not one to miss.

4. MAILCHIMP

We all know how famous Mailchimp is. Based on a recent survey, it is said that 8 out of 10 marketers use this tool. With your excellent email strategy, content, and of course, this tool, you’ll see vast improvement in your business. It is much easier to do email marketing with the use of this app. Take note that you can use the app for FREE for those who don’t send 12 thousand emails per month and have less than 2,000 email subscribers. Then you can move to the paid plan once you see great results with your email marketing and gain more subscribers.

One feature that I personally love is the “Self-service support options,” as it ensures that you can quickly find answers to all of your questions. 

5. TRELLO

You may have heard of this software as it is always compared with Asana. This tool will help you stay on the same page with your team you’re managing or when you’re working on a specific project. It allows you to share what project you’re working on, and every part of your online marketing strategy is shareable with everyone.

You can even invite your whole team and work together at the same time without any delays. This makes it a premier marketing tool that allow you to collaborate with others. Trello is not the only digital marketing tool of its kind, but it’s undoubtedly hard to beat.

6. GOOGLE ANALYTICS

Google has tons of free tools that you can use to optimize your business, but Google analytics remains at the top list. Digital marketers simply love this tool for its easy interface. A minute is all you need to put the html in on your site, so that you have the power to track actions by every visitor. Many people consider this tool as a basic one. However, it is a powerful tool for those well versed in how to use it.

It is great to have the ability to see which parts of your social media marketing campaign are driving tons of traffic to your website, then using that data to plan your next strategy to capture the same result, or improve upon it.

Or, maybe you’ll find that a good set of keywords are boosting your site’s traffic. Again, you can focus on these search phrases and make use of it in your future content as you go along with business as usual.

7. DROPBOX

Storing your folders, downloading, and sharing files has never been easier with Dropbox. It is one of the safest platforms you can use for sharing, storing, and downloading files to other teammates. This cloud-based document sharing prevents you from having your files stolen, or misplaced, and prevents them from getting hacked.

Why Is SEO Important?

I think you’re one of those people wondering how vital SEO is and how it can really benefit your business. Well, Search Engine Optimization is one of the healthiest ways to help you build trust, authority, and relationship with your target audience. It does not only help you improve the customer experience. It can also help you drive more people to your site, eventually becoming sales and traffic.

If you’re familiar with this term but you don’t know what it truly means, then you’re on the right path. Our contents will help you understand better how important SEO is.